Check Out Blue Star Welcome Week Information and
Help Spread the Word!

Blue Star Welcome Week is a nationwide initiative to provide a warm welcome to the 600,000 active-duty and transitioning military families that move into new communities each year. It is the goal of Blue Star Families to proactively improve military families’ sense of belonging to their local communities by forging strong connections between our military family members and their local neighbors. We rely on the support from people like you to share this message.

Find shareable Welcome Week information here:

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BRANDING

Get started by adding to your social media platforms with our Blue Star Welcome Week brand assets.

Page Covers and Profile

Download these images to use for your platform cover and profile photos on Facebook, Twitter, and LinkedIn.

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Profile Frame

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Hashtags

Spread the word with your social media by using hashtags #BlueStarWelcomeWeek.

Instagram

Please place this link in your Instagram Bio when posting: bluestarwelcomeweek.org

NEWSLETTER/EMAIL SCRIPTS

Following a script is an amazing way to engage and promote an idea to your base. Below are some downloadable scripts that you can use as a guide as you communicate what Blue Star Welcome Week is to your network. Just copy, paste, and personalize the message. Thank you for helping us spread the word and grow Blue Star Welcome Week!

NEWSLETTER SCRIPT

This newsletter script can be useful in local publications. You can easily customize it to fit your area. Thank you for helping us spread the word!

Every year, approximately 600,000 military-connected families—or roughly 33% of the All-Volunteer Force—relocate. Most of these families move to new duty stations, while some transition out of the military and others transition in. And most of these moves take place during the summer. While more than 70% of military families live off base in their local civilian communities, according to Blue Star Families' 2022 Military Family Lifestyle Survey, only 33% of military family respondents reported they felt a sense of belonging in their local community.

That’s why we’re declaring September 23rd through October 1st Blue Star Welcome Week! This exciting week is an opportunity for our community to welcome our military-connected families and show them our appreciation for their service. Throughout the week, <<CITY NAME / SCHOOL / BUSINESS / ORG, etc.>> will help ease their transition through events, messages and actions of welcome, and opportunities to make meaningful connections. Learn more about how you can participate in Blue Star Welcome Week at bluestarwelcomeweek.org.

EMAIL SCRIPT

This email script can be useful for conveying information directly to your email contacts. You can easily customize it to fit your area. Thank you for helping us spread the word!

Subject Line: Blue Star Welcome Week Starts September 23rd

Email Copy:

Dear [Name],

Are you ready to welcome new families to your community? Every year, approximately 600,000 military-connected families—or roughly 33% of the All-Volunteer Force—relocate. Most of these families move to new duty stations, while some transition out of the military and others transition in. And most of these moves take place during the summer. While more than 70% of military families live off base in their local civilian communities, according to Blue Star Families' 2022 Military Family Lifestyle Survey, only 33% of military family respondents reported they felt a sense of belonging in their local community.

That’s why we celebrate Blue Star Welcome Week from September 23rd through October 1st!

This exciting week is an opportunity for our community to welcome our military-connected families and show them our appreciation for their service. Together, we will help ease their transition through events, messages and actions of welcome, and opportunities to make meaningful connections.

Learn more about how you can participate in Blue Star Welcome Week at bluestarwelcomeweek.org. I look forward to celebrating Welcome Week together!

[YOUR NAME]

SOCIAL MEDIA SCRIPTS

Following a script is an amazing way to engage and promote an idea to your base. Below are some downloadable social scripts that you can use as a guide as you communicate what Welcome Week is to your network. Just copy, paste, and personalize the message. Thank you for helping us spread the word and grow Blue Star Welcome Week!

SAVE THE DATE SOCIAL MEDIA SCRIPTS

These scripts can be useful when creating your Blue Star Welcome Week posts. You can easily customize them to fit your style. Thank you for helping us spread the word!

FACEBOOK/INSTAGRAM SAMPLE

America’s military families live a transient lifestyle, moving into a new community every two to three years.

Help make the move easier for military families PCSing and transitioning in your local community! Join me in celebrating #BlueStarWelcomeWeek from September 23rd - October 1st to create a greater sense of belonging for military and Veteran families in your neighborhood.

Visit @BlueStarFamilies today and learn how you can support local military families: bluestarwelcomeweek.org/

TWITTER SAMPLE

Sept 23-Oct 1 is #BlueStarWelcomeWeek—a week dedicated to creating a greater sense of belonging for #MilitaryFamilies moving into new communities! Get involved today with @BlueStarFamily and help us say “Welcome Home” to our local military families: bluestarwelcomeweek.org/

LINKEDIN SAMPLE

Moving into a new community can be tough, especially for #MilitaryFamilies who often move every two to three years!

Studies show that when military families have a sense of belonging in their new community, they are much more likely to thrive.

From September 23rd - October 1st, I’m celebrating #BlueStarWelcomeWeek to welcome America’s military and Veteran families into my neighborhood, express my gratitude for their sacrifices, and share my support. Visit @BlueStarFamilies today to learn how you can support local military families: bluestarwelcomeweek.org/

IT’S WELCOME WEEK SOCIAL MEDIA SCRIPTS

These scripts can be useful when creating your Blue Star Welcome Week posts. You can easily customize them to fit your style. Thank you for helping us spread the word!

FACEBOOK/INSTAGRAM SAMPLE

More than 70% of American #MilitaryFamilies live off base in their local civilian communities. However, many don’t feel a strong sense of belonging to those communities.

Let’s change this by being the neighbors our military and Veteran families can count on!

Welcome new military families into your community right now and share your appreciation for their service and sacrifices during this year’s #BlueStarWelcomeWeek from September 23rd - October 1st! Get involved with @BlueStarFamilies today: bluestarwelcomeweek.org/

TWITTER SAMPLE

#BlueStarWelcomeWeek is finally here!

Join me and other fellow Americans as we welcome America’s military families into our communities, express our gratitude for their sacrifices, and share our support! Get involved today with @BlueStarFamily: bluestarwelcomeweek.org/

LINKEDIN SAMPLE

More than 70% of American #MilitaryFamilies live off base in their local civilian communities. However, many don’t feel a strong sense of belonging to those communities.

Let’s change this by being neighbors that our military and Veteran families can count on!

Welcome new military families into your community and share your appreciation for their service and sacrifices during #BlueStarWelcomeWeek from September 23rd - October 1st! Get involved with @blue-star-families today: bluestarwelcomeweek.org/

THANK YOU SOCIAL MEDIA SCRIPTS

These scripts can be useful when creating your Blue Star Welcome Week posts. You can easily customize them to fit your style. Thank you for helping us spread the word!

FACEBOOK/INSTAGRAM SAMPLE

Blue Star Welcome Week 2023 may be over, but when we continue to work together, more chapters can begin. Thank you for making this year special.

What was your favorite part?

Let’s continue to welcome military and Veteran families to our communities, connect with Blue Star Families members and volunteers, and pay it forward.

#BlueStarWelcomeWeek

TWITTER SAMPLE

What a great week! Together we welcomed America’s military heroes and their families moving into our communities during #BlueStarWelcomeWeek! Let’s keep the momentum going all year. Visit bluestarfam.org today!

LINKEDIN SAMPLE

Thank you to everyone that made an impact during #BlueStarWelcomeWeek for #MilitaryFamilies!

As Blue Star Welcome Week comes to a close, we have the opportunity to remember why inclusion is integral to everything we do. When we support active-duty, Reserve and Veteran families, we grow our communities and a part of ourselves, too.

This special week comes only once a year, but we have an opportunity to continue the effort year-round. Visit bluestarfam.org today, and we will see you at the next event!

GRAPHICS & VIDEOS

Graphics

These graphics are great to pair with the social media scripts, which can be useful when creating your Blue Star Welcome Week posts. Thank you for helping us spread the word!